Lessons Learned From Other Industries

Updated: Feb 22

The number of virtual events in the past 10 months has been staggering, but has not reached the potential…which is unlimited. Those leaping into virtual meetings and events are finding that the skills required can be a bit different than they are for on-site meetings (note the word on-site, because live meetings can be both on-site and virtual).

BUILDING HOUSES - Building your own house is certainly possible, but it most likely will take a long time build; it most likely not be the dream house you sought out unless

you were the Frank Lloyd Wright of building. ( I am guessing he had plenty of help, as well) Mr. Wright, one of the greatest architects of our time, likely had not perfected stonework personally, or at least did not have the time. Even at the level below him, he had general contractors to assist in the work, who in turn hired experts in the specific areas to get the results he required. Now, we don't always have the budget, but we can build teams.

MOTION PICTURE BUSINESS - Today, putting together a movie brings together a team that is not necessarily pre-determined. Many of the workers in this field are hired project by project. There may be small groups that typically work together, but each project starts with a new LLC for that film which produces the film and then it is dissolved. Unless you are with an organization that produces event after event that are all very similar, you need help; whether it is for Design, Editing, Production, Data, Talent and so on. Ron Howard can't Produce, Direct and act out all the scenes in her movies and produce the results she desires.

IMPROV - Recently I had the opportunity to interview Chip Powell of the Whole World Theatre in Atlanta. Thirteen years ago, I had the honor of taking the 101 course in Improv. My friend, Brad Cooper, a lawyer in Atlanta talked me into taking this class and I can say, while I am not on SNL nor a comedian at clubs, some of the principles often come

into my business and every day life. The first rule of successful Improv (as taught to me by Chip) is the importance of the words “YES, AND"… and not to use the word “NO” as it ends a scene, stops the fun, pauses creativity and stifles the thought, the idea, the plan.

CONCLUSION - As the new medium of virtual continues to evolve I believe that teamwork is required to move us forward. Partnerships at all levels will produce the most effective results. At VMEA (Virtual Meetings and Events Association), our goal is to find those experts in the field in order to share what they do, build teams to produce the house, the production, and the show which will allow all that are involved to achieve the results through the mix of science, art and teamwork.

JOIN us at Virtualmea.org!

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